Subway wanted to maximize a small yet high traffic footprint at Austin’s 2014 SXSW conference, and turn the innovative thought leadership of the conference on it’s head with tongue-in-cheek style.

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We developed Eatovations initiatives with Subway stakeholders, satirical technological solutions to render enjoying Subway ultimately convenient. Rub the stomach of your shirt, and a Subway sub is on it’s way! We then unveiled the Eatovations through a minimalist environment, accentuated by a custom built interactive challenge, drawing attendees en masse to engage with the brand in a joyous and refreshing way.

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Exhibit Design

Creative Direction

Technical Design

Large Format Graphics

Interactive Solutions

On-Site Direction

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I contributed to this project as an employee of Solomon Group