Loading an activation into Times Square quickly is an unforgiving beast. NBA2K15 was intent on capitalizing on immense foot traffic in conjunction with NBA on TNT’s Opening Night broadcast held just a few dozen feet away.

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I designed a reinforced truss/deck/railing structure with a quick connecting cladding system to install the structure and facade as quickly as possible, with a modular rental stair system from Losberger. From there, filling out the space involved dimensional and large format branding to bring the brand attitude to life, gaming stations to preview title gameplay, and light standing room furniture.

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Activation Design

Creative Direction

Technical Design

Large Format Graphics

Structural Design

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I contributed to this project as an employee of Solomon Group

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