Covid created a unique opportunity for Monat Global to capitalize on record-setting growth for it’s first major in-person event since 2019. The venues were large; State Farm Arena, and 64,000 square feet of GWCC tradeshow floor. The goal was simple; drive worldwide brand engagement and new product recognition through its nearly 10,000 associates in attendance, and leave anyone curious about Monat with a compelling reason to join in on the next one-of-a-kind experience.

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Katapult worked closely with Monat Global to determine attendee experience and make big spaces feel small. The size of State Farm Arena convinced our teams that a center stage was necessary, to bring as many attendees as close to the action as possible. Features included a ceiling height center hung configuration that dwarfed SFA’s in house rig directly below, an exciting catwalk entrance, and tunnel/lift for incredible talent introduction moments. Across the street, thousands of attendees could interact with key existing products and enjoy the reveal of Monat’s latest venture, skin and body care. Beautiful exhibits showcased life size product sculptures, mobile lifestyle crates, and artistic installations. Exciting product spot playback screens and focused lighting design rounded out the experience.

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Creative Direction

Production Design

Exhibit Design

Scenery & Organics Design

Lifesize Product Design

Activation Design

Large Format Graphics

On-Site Direction

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I contributed to this project as an executive level representative of Katapult Events

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