Turner Sports pointed their valued sponsor, Infiniti, toward Solomon Group to execute a clean, simple, brand-centric outdoor activation at the doorstep of the Indianapolis Convention Center. The client’s main directive was the ability to showcase new product models on the floor, and play promotional material on the upstage LED Screen. Beyond that, we designed a great hospitality space they could turn for social events with lighting and audio capability

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Upon determining the ideal booth footprint to span the median of the street, I designed a leveling system from Biljax to handle intense stress from structures, people, and vehicles. I chose ModTruss for the structural skeleton due to ease of integration with our technical gear like truss and lighting, and drill patterns that made it simple to clad with aluminum reinforced, water sealed carpentry panels covered in black waterproof paint and aluminum veneer. I angled the roof and designed a fabric drainage system to protect interior assets, as well as act as a sound reflecting bandshell to increase attendee awareness.

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Activation Design

Creative Direction

Technical Design

Large Format Graphics

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